No business plan – This
is probably the biggest trap with the most far- reaching results.
2.
Unwilling to change
-The initial plan may have been good, but the market
wants something slightly different. There are times to review the
business plan and try new things.
-There is a time to take risks for expansion or diversification.
Sometimes those two birds in the bush will be more profitable
than the one in your hand.
3.
Not establishing a name
Name recognition or branding is important.
The quality of the “name” is even more important.
You must establish yourself as honest, reliable, and dependable.
4.
Becoming too dependent on
one source of business, particularly for consultants.
– Once a business finds a good client it is often easy to
slow on the marketing efforts. A business needs more than one client
or resource base. Disputes and ownership changes can produce disastrous
results when there is only ONE income source.
5.
Under
pricing yourself.
a.Check
your competitors.
b.Let
the customer set the price.
c.Use
a formula to calculate the price:
- Establish
the annual income you wish.
-Establish
billable hours each year. ( 20%-50% less than you work.)
- Add costs
- Divide
total of income plus costs by the number of billable hours.
6.
Having nothing at the end of the career that
can be passed on – If you are constantly pouring all your resources
back into your
“growing” business, you may find yourself empty handed
at retirement. A ten percent savings/self payment is a must for owners.
7.
Becoming a slave to the business – The
owner never seems to go home, especially if your home is your place
of business. The adage,
“The work will fill the time allotted is true.” The self-employed
must set some limits.
8.
Having no protection if
you cannot work – The long hours of the self-employed can destroy
health. Who takes over when the owner is ill? Every self-employed
person must plan for absences. In our school systems the teacher
is required to file an emergency lesson plan. If there is an unexpected
emergency, the plan is used.
9.
Business liabilities reducing personal assets – You
can easily deplete your savings to overcome one crisis after another.
There must be limits to “sinking” money into your business.
10.
Suffering from isolation – Self-motivation
is a must for self-employed. Some people need the interaction of
others to maintain a healthy attitude. Networking groups, Chambers
of Commerce, and Associations are excellent sources of information
and socialization.