Matthew W. Lucas

Attorney at Law
 

703.821.5522

e-mail: mlucas@cs.net
     
 

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Ten Traps of the self-employed
1. No business plan – This is probably the biggest trap with the most far- reaching results.
2. Unwilling to change

 -The initial plan may have been good, but the market wants something slightly different. There are times to review the business plan and try new things.

-There is a time to take risks for expansion or diversification. Sometimes those two birds in the bush will be more profitable than the one in your hand.

 

3. Not establishing a name

Name recognition or branding is important.

The quality of the “name” is even more important. You must establish yourself as honest, reliable, and dependable.

 

4. Becoming too dependent on one source of business, particularly for consultants. 
– Once a business finds a good client it is often easy to slow on the marketing efforts. A business needs more than one client or resource base. Disputes and ownership changes can produce disastrous results when there is only ONE income source.

5.   Under pricing yourself.

a.      Check your competitors.

b.      Let the customer set the price.

c.      Use a formula to calculate the price:

-   Establish the annual income you wish.

-   Establish billable hours each year. ( 20%-50% less than you work.)

- Add costs

 - Divide total of income plus costs by the number of billable hours.

 

6. Having nothing at the end of the career that can be passed on – If you are constantly pouring all your resources back into your “growing” business, you may find yourself empty handed at retirement. A ten percent savings/self payment is a must for owners.

7. Becoming a slave to the business – The owner never seems to go home, especially if your home is your place of business. The adage, “The work will fill the time allotted is true.” The self-employed must set some limits.

8.   Having no protection if you cannot work – The long hours of the self-employed can destroy health. Who takes over when the owner is ill? Every self-employed person must plan for absences. In our school systems the teacher is required to file an emergency lesson plan. If there is an unexpected emergency, the plan is used.

9. Business liabilities reducing personal assets – You can easily deplete your savings to overcome one crisis after another. There must be limits to “sinking” money into your business.

10.    Suffering from isolation – Self-motivation is a must for self-employed. Some people need the interaction of others to maintain a healthy attitude. Networking groups, Chambers of Commerce, and Associations are excellent sources of information and socialization.
     
     
     
     
     
     
     
     
     
     
     
 
       
         
   
 
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